Project Overview

A short-form animated video created for the Boost Marketing Program's campus signup landing page, built to drive opt-in participation from Higher Ed campuses nationwide.

The Process

The piece blended live-action footage with animated motion graphics to bring the program to life. I led the animation style and visual storytelling, producing the original animation and motion graphics that carried the piece throughout. I also handled video editing and post-production, and appeared on camera during the shoot. Overall creative direction for the shoot was led by Liz Rawls, with Zach Johnson behind the camera on filming and handling color grading.

For the outro, I shot frame-by-frame photography to build a hand-crafted, paper-collage animation style — layering individual photos to create a stop-motion feel that gave the ending a tactile, cut-out look distinct from the rest of the video's motion graphics. This mix of live footage, motion design, and stop-motion photography gave the video a layered, dynamic texture from start to finish.

The result: a clear, engaging piece that showcasesing the program's key benefits for the 2025–2026 school year — from mobile activation to adoption and sales growth — helping turn campus interest into sign-ups.

Final Product:

Other Deliverables: